Mission, vision & values

We are committed to providing comprehensive dental and orthodontic care as well as laboratory services of the highest quality.


Our vision is to offer the full range of oral care services at the highest quality level in order to ensure lifelong dental health and an everlasting beautiful smile. Our strength lies in the fact that we share knowledge, skills and resources in a safe, enjoyable and inspiring work environment. We implement best practice guidelines, invest in education and foster innovation. We continuously challenge ourselves – All for the benefit of our patients’ oral health and well-being.

Core values

Our core values shape our culture, guide our behavior and unite us as a team:

We are committed to providing our patients with the highest quality oral care possible through clinical excellence, continuous education and state-of-the-art technology and equipment.

We believe in collaboration as a key element of oral healthcare and patient treatment. In our group, dental care professionals across Europe work together to ensure that our patients get the care, information and services they need.

Laugh lots, live longer - That is our motto. Our stimulating work environment and positive culture are vital parts of our success. When you enjoy your work as a dental professional, you can do a great job every day. This ultimately leads to better patient care and satisfaction with dental services.

We believe that honest communication and mutual respect builds trust, which is the foundation of cooperation and open exchange of ideas.